Re: Tumblr

A question for the flist: how many of you use Tumblr? (And how many of you have a hard time typing it without the "e"?)  I'm considering starting a blog there to post photos from a new wifi-connected camera, but haven't really spent much time on the site and am looking to get the big picture about it quickly.  I would probably use it with a non-fandom-related identity so family and such could look at it.  Any photos that might be relevant to my fandom friends I'd just post here, I guess. 

So: what's your take on Tumblr?  Do you love it?  Hate it?  Follow only certain kinds of things on it?  Any advice would be welcome.  Thanks!